Why concept art is important

Concept art is different from illustration. While concept art quickly explores the ideas and conveys them most effectively, illustration, on the other hand, creates a highly polished product. This refers to the fundamental units of a visual design which create its structure and communicates the visual messages. Of course, this involves the line, colour, direction, value, texture, shape, distance and size. They are the materials from which the visual designs are made.

The colour helps in the organisation to develop a certain colouration strategy to be used throughout the project. Colour is used to emphasise a different section of the artwork. The choice of hues can also change the meaning within a given cultural context. Concept art covers the central story theme, you can create a product on fantasy world or science fiction among others. Concept art has embraced modern technology — digital technology to create amazing arts.

Raster graphics editors are widely used for digital painting as well as the use of graphic tablets to make the project more efficient and quicker. There are also dozens of software that are used in concept art including modern paint software that enables blending of colours. Popular and the most used software are Photoshop, Corel Painter, Illustrator, 3D sketches and many more 3D modelling software.

What is the application process? What are the portfolio requirements? How much is tuition? When does it start? First Last. Please note, this consent is not required to attend their institutions and you may unsubscribe at any time. This field is for validation purposes and should be left unchanged. For every 'art of book' quality image you see there are tens, sometimes hundreds of images that have all played a part in that piece. It could be a scratching that helped explain an idea to the art director or the design that was completely wrong.

The point is, they are all part of the process, even the ugly ones. Most creative endeavors require the assistance of those who are, shall we say, less creative. More at home with spreadsheets and numbers, than Photoshop and a Wacom tablet. These people are either the guys that hold the purse strings. Or these people could be the producer or project manager. Concept art can be very effective in showing these people the bigger picture, getting them onside or loosening those aforementioned purse strings.

It's a lot more cost and time effective to show them eye candy in the form of concept art, than getting a team of modellers and artists to create the real thing. Concept art and illustration are not the same thing. Conceptual art can be — and can look like — almost anything.

This is because, unlike a painter or sculptor who will think about how best they can express their idea using paint or sculptural materials and techniques, a conceptual artist uses whatever materials and whatever form is most appropriate to putting their idea across — this could be anything from a performance to a written description.

Although there is no one style or form used by conceptual artists, from the late s certain trends emerged. Read the captions in the artworks below to find out about some of the main ways conceptual artists explored and expressed their ideas. See all artworks. As a definable movement conceptual art is associated with the s and s, but its origins reach beyond these two decades.

Marcel Duchamp is often seen as an important forefather of conceptual art, and his readymade Fountain of cited as the first conceptual artwork. The movement that emerged in the mid s and continued until the mid s was international, happening more or less simultaneously across Europe, North America and South America.

Artists associated with the movement attempted to bypass the increasingly commercialised art world by stressing thought processes and methods of production as the value of the work. The art forms they used were often intentionally those that do not produce a finished object such as a sculpture or painting.

This meant that their work could not be easily bought and sold and did not need to be viewed in a formal gallery situation. It was not just the structures of the art world that many conceptual artists questioned, there was often a strong socio-political dimension to much of the work they produced, reflecting wider dissatisfaction with society and government policies. Although as a definable art movement conceptual art is associated with the s, many artists continue to make conceptual art in the twenty-first century such as Martin Creed and Simon Starling.

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