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Full creative control was written into her contract, as was the ability to hire other women. In her new role, Ehsani will design an exclusive apparel collection for Foot Locker Women every quarter for the next two years, with each one launching in a different US city, to be decided by polling consumers.
The chosen cities will host pop-up shops ahead of global releases, after which the products will be available online and in more than Foot Locker stores with dedicated landing pages and in-store displays. The first apparel products will drop in June. Ehsani will also curate edits of Nike and Jordan Brand footwear in her ongoing role as an ambassador. Ehsani says she wants to ensure internal gender parity that matches her brand messaging. The apparel Ehsani designs for Foot Locker will be produced in the same factories she produces clothes for her namesake brand.
It would be great to see this role expand. See for yourself. This motivational guru might be the most influential, nonfamous person in L. The next time you go play pickup soccer in L. All Sections. About Us. B2B Publishing. Business Visionaries. Hot Property. Times Events. Times Store. Facebook Twitter Show more sharing options Share Close extra sharing options. By Leigh-Ann Jackson. Melody Ehsani x Footlocker Capsule Collection.
Image Hollywood stylist Monica Rose is changing the look of L. If women banded together around the world, we could achieve a greater level of existence on the planet Melody Ehsani.
Image Fashion. More From the Los Angeles Times. Image This motivational guru might be the most influential, nonfamous person in L. The first collection will be available in summer online and at Foot Locker stores across the United States, the New York City-based company said.
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